The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Harvard T-Shirt
Agency: BBDO / New York
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
1/8 Full
Agency: BBDO / New York
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Abe The Honest Bunny
Agency: BooneOakley / Charlotte
Client: BooneOakley Category: Collateral / Self-promotion (Agencies or individuals )
Remember Book
Agency: King James / Cape Town
Client: King James Category: Collateral / Self-promotion (Agencies or individuals )
Website
Agency: Venables Bell & Partners / San Francisco
Client: PG&E Category: Web Sites / Community-driven
Adobe Sugoroku CS3
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Adobe Systems Incorporated Category: Web Sites / Community-driven
AXE LASER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Web Sites / Community-driven
Nokia Urbanista Diaries
Agency: R/GA / New York
Client: Nokia Category: Web Sites / Community-driven
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
RE APPRAISAL CAMPAIGN 1
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
With Gollog it gets there earlier
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aéreas Category: Consumer Magazine / Color: Full Page or Spread - Campaign
VW Campaign
Agency: BatesAsia Shanghai / Shanghai
Client: Simon Tan Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Certificates - Rehab
Agency: CHI & Partners / London
Client: Tango Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Smart Fortwo Eco
Agency: CONTRAPUNTO / Madrid
Client: Daimlerchrysler Mercedes-Benz Smart Fortwo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Unimed Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Unimed Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FACTS STRANGER THAN FICTION
Agency: FoxP2 / Cape Town
Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Only at the movies
Agency: Jung von Matt AG / Hamburg
Client: CinemaxX AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Mercedes-Benz SLR "From Hell to Heaven"
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious
Agency: kempertrautmann gmbh / Hamburg
Client: Comedy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Outlines
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Inlingua Language School Category: Consumer Magazine / Color: Full Page or Spread - Campaign
40th Anniversary
Agency: la comunidad / Miami Beach
Client: Publirevistas / Rolling Stone Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Amp Ad Campaign
Agency: McGarrah/Jessee / Austin
Client: Spoetzl Brewery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Winston Rods
Agency: Mullen / Wenham
Client: Winston Rods Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ridiculously Thick Yogurt
Agency: Ogilvy & Mather / New York
Client: Fage Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Repeats
Agency: Ogilvy Johannesburg / Johannesburg
Client: DStv Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Swanndri
Agency: Publicis Mojo / Auckland
Client: Swanndri Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Business Food
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: Nykke & Kokki GmbH Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Suggested Retail
Agency: tda advertising & design / Boulder
Client: Titus Bicycles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Unofficial Drink of the World
Agency: The Red Brick Road / London
Client: Heineken Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Just a T-Shirt
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Find Your One in a Million
Agency: AKQA / London
Client: Yell Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Travelers Interactive Wall
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
MINI Clubman. The other test-drive.
Agency: Interone Worldwide GmbH / Munich
Client: BMW Group Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nike Windrunner Collectibles
Agency: PostVisual.com / Mapo-gu
Client: Nike Korea Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Credo Text Projection
Agency: SS+K / New York
Client: Credo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Actively Safe Storefront Projection
Agency: Team One / El Segundo
Client: Lexus Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
IAC Video Wall
Agency: Trollback+Company / New York
Client: InterActiveCorp Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
2nd Hand Furniture
Agency: BBDO / Bangkok
Client: BKK 2nd Hand Furniture Category: Corporate Identity / Corporate Identity - Single
�VINYL RECORD CARD�
Agency: KNARF / New York
Client: DJ LUKE Category: Corporate Identity / Corporate Identity - Single
Aioi Dental Clinic No.1
Agency: Penguin Graphics / Hiroshima
Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Frame
Agency: Rediffusion DY&R / Mumbai
Client: Getty Images Category: Corporate Identity / Corporate Identity - Single
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Friends of the Earth
Agency: CHI & Partners / London
Client: Friends of the Earth Category: Public Service/Cultural Institutions/Educational / Websites
Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: BMW Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08255A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08256A
Award:
2008 Advertising Merit Award
Agency:
BooneOakley / Charlotte
Client:
BooneOakley
Title:
Abe The Honest Bunny
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08257A
Award:
2008 Advertising Merit Award
Agency:
King James / Cape Town
Client:
King James
Title:
Remember Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08258A
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Pot Noodle
Title:
Pot Noodle Network
Category:
Web Sites / Community-driven
Annual ID:
08180N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Supersonic
Category:
Web Sites / Community-driven
Annual ID:
08181N
Award:
2008 Interactive Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
PG&E
Title:
Website
Category:
Web Sites / Community-driven
Annual ID:
08182N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Adobe Systems Incorporated
Title:
Adobe Sugoroku CS3
Category:
Web Sites / Community-driven
Annual ID:
08183N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE LASER
Category:
Web Sites / Community-driven
Annual ID:
08184N
Award:
2008 Interactive Merit Award
Agency:
Dare / London
Client:
Sony
Title:
Walkman Project
Category:
Web Sites / Community-driven
Annual ID:
08185N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Nokia Urbanista Diaries
Category:
Web Sites / Community-driven
Annual ID:
08186N
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08147A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 1
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08148A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Gol Linhas Aéreas
Title:
With Gollog it gets there earlier
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08149A
Award:
2008 Advertising Merit Award
Agency:
BatesAsia Shanghai / Shanghai
Client:
Simon Tan
Title:
VW Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08150A
Award:
2008 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
Tango
Title:
Certificates - Rehab
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08151A
Award:
2008 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
Daimlerchrysler Mercedes-Benz Smart Fortwo
Title:
Smart Fortwo Eco
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08152A
Award:
2008 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Unimed
Title:
Unimed Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08153A
Award:
2008 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
NATIONAL GEOGRAPHIC KIDS MAGAZINE
Title:
FACTS STRANGER THAN FICTION
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08154A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
CinemaxX AG
Title:
Only at the movies
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08155A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Mercedes-Benz SLR "From Hell to Heaven"
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08156A
Award:
2008 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Comedy
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08157A
Award:
2008 Advertising Merit Award
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Inlingua Language School
Title:
Outlines
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08158A
Award:
2008 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
Publirevistas / Rolling Stone
Title:
40th Anniversary
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08159A
Award:
2008 Advertising Merit Award
Agency:
LOWE / London
Client:
InBev
Title:
Artois
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08160A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08161A
Award:
2008 Advertising Merit Award
Agency:
McGarrah/Jessee / Austin
Client:
Spoetzl Brewery
Title:
Amp Ad Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08162A
Award:
2008 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Winston Rods
Title:
Winston Rods
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08163A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Fage
Title:
Ridiculously Thick Yogurt
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08164A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
DStv
Title:
Repeats
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08165A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Swanndri
Title:
Swanndri
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08166A
Award:
2008 Advertising Merit Award
Agency:
Scholz & Friends Hamburg GmbH / Hamburg
Client:
Nykke & Kokki GmbH
Title:
Business Food
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08167A
Award:
2008 Advertising Merit Award
Agency:
tda advertising & design / Boulder
Client:
Titus Bicycles
Title:
Suggested Retail
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08168A
Award:
2008 Advertising Merit Award
Agency:
The Red Brick Road / London
Client:
Heineken
Title:
The Unofficial Drink of the World
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08169A
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Just a T-Shirt
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08170A
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Yell
Title:
Find Your One in a Million
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08243N
Award:
2008 Interactive Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08244N
Award:
2008 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Travelers Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08245N
Award:
2008 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Munich
Client:
BMW Group
Title:
MINI Clubman. The other test-drive.
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08246N
Award:
2008 Interactive Merit Award
Agency:
PostVisual.com / Mapo-gu
Client:
Nike Korea
Title:
Nike Windrunner Collectibles
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08247N
Award:
2008 Interactive Merit Award
Agency:
SS+K / New York
Client:
Credo
Title:
Credo Text Projection
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08248N
Award:
2008 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Actively Safe Storefront Projection
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08249N
Award:
2008 Interactive Merit Award
Agency:
Trollback+Company / New York
Client:
InterActiveCorp
Title:
IAC Video Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08250N
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
BKK 2nd Hand Furniture
Title:
2nd Hand Furniture
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08083D
Award:
2008 Design Merit Award
Agency:
KNARF / New York
Client:
DJ LUKE
Title:
�VINYL RECORD CARD�
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08084D
Award:
2008 Design Merit Award
Agency:
Penguin Graphics / Hiroshima
Client:
Aioi Dental Clinic
Title:
Aioi Dental Clinic No.1
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08085D
Award:
2008 Design Merit Award
Agency:
Rediffusion DY&R / Mumbai
Client:
Getty Images
Title:
Frame
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08086D
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08275N
Award:
2008 Interactive Merit Award
Agency:
CHI & Partners / London
Client:
Friends of the Earth
Title:
Friends of the Earth
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08276N
Award:
2008 Design Merit Award
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
BMW Malaysia
Title:
Speedlines
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08157D
